Intended audience:
adults who have considered continuing their education for the purpose of personal fulfillment or career advancement.
Advantages and disadvantages
Advantages: a writer can develop an online journal designed to discuss subjects of interest.
Once the purpose of a blog is established the writer can monitor path to success on a regular basis.
Disadvantages: Time consuming, and post can be inconsistent.
Customers can devalue your expertise and look for freebies.
Requires employee and management buy-in if you work for a company.
Retrieved from: 8 Disadvantages of blogging for business that you need to know about before you start-Blogcentric#32 https://spiderworking.com/blog/2016/06/23/disadvantages-of-blogging/
Three best practices
Do not get in a hurry, always proofread and spellcheck, stay organized.
Research first, then write.
Write high-quality content.
Retrieved from: Beginners Gude to Blogging Best practices.(11/5/2015)
https://www.onblastblog.com/blogging-best-practices/

Two ways blogs can be used for training.

Improve writing and creativity.

Develop critical thinking skills

Hall, Marcie (11/27/2013) Using blogging as a learning tool. Retrieved from: The Innovative Instructor blog.

Blog content can affect a reputation

Lack of cited sources, display research, was not done.

Talks down to readers.